"I AM DRIVEN" University of Minnesota


Minneapolis is a home away from home for me. I lived there for more than a decade, my son was born there, all my kids went to school there. Minneapolis is also where my career began in earnest, where I earned my stripes, if you will. So when my plane touched down in the Twin Cities it was like putting on a pair of old slippers, especially since I knew I’d be working with my old friends at BDD. I have known producer Kim Witczak and advertising veteran's Bruce Bildstenand Bob Barrie since crossing creative paths with them at Fallon in the 1990’s. Advertising is a pretty unforgiving industry, no matter how much a client might like you personally or how much history you have, if you don’t deliver their vision on budget and on schedule, they will find someone else who will. I am not the most sentimental guy in the world, but I do take pride in the fact that professionals I respect and admire like my work enough to keep coming back for this long. That said, we were on a pretty tight schedule for this gig, so I didn’t have time to smell any roses. After putting in a long day of shooting and coordinating and troubleshooting, I would come back to the hotel to decompress and get ready to do it all again the next day.

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Photo: Bob Barrie

Photo: Bob Barrie