UNIVERSITY of MINNESOTA
CALIFORNIA STATE UNIVERSITY
THE GABRIELLA FOUNDATION
It’s always exciting to be involved with high-caliber commercial work, but never more so than when the creative team are old friends, like Hans Hanson and Eric Sorensen of SOLVE. We go way back to our early days in Minneapolis, so when they asked if I’d like to shoot their latest campaign for the second-largest bank in the United Arab Emirates, it was an easy decision to make.
They wanted to show people from all walks of life visualizing their ambition. (80% of the UAE’s populace is made up of expat workers.) It was an unexpectedly emotional experience for many as they talked about family and future, hope and belief