IBM | ICELAND | PRAGUE

A life in advertising photography means that I go by the general rule of thumb that if you are busy, chances are you are about to get busier, and if things are hectic, you better know how to ride the waves.  For this case in point; I was wrapping up a job in Waco, Texas on a Thursday, having scrambled to get there from a Minneapolis gig, when I get a call asking if I can be in Europe that Saturday for a project with Ogilvy & Mather for their IBM “Where in the World is Watson” campaign. Additionally, this project is already underway, so I am going to be hopping onto a moving train, and said train is being piloted by none other than legendary commercial director Joe Pytka.

Luckily for me I had worked with both the creative director Rich Wallace and Pytka before so I wasn’t overly worried about getting on this train again.  And this is the sort of work that I live for.  Which is good because the scope of the project was pretty wide, Iceland to Prague; shooting AD stills on the TV set, then going with the location scouts to capture wider texture shots on the TV production down days. So, a couple days after being in shorts and a t-shirt in Texas, there I am bundled up in gloves and a parka, alongside art director Dennis Kung and art producer Ashley Holmes, trying to find the right type of windmill somewhere in Iceland. Gotta love it!

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 Ashley lying down on job!

Ashley lying down on job!