Down on the Magnolia Farm with Chip Gaines | Arcana Academy

As the other half of the Fixer Upper team, Chip brings hard work and a lot of personality to everything he touches. 

Which meant that as a brand visionary for Kilz and in addition to all the spots done with Joanna, Chip would have his own spotlight.   So off we went to Waco with the creatives from Arcana Academy, tasked with a hefty shot list for both video and stills all centered around Chip.   Ultimately these assets were used for TV, online video, SEO optimization content, website photography, print, display banners, dealer tool-kit asset library, brand guidelines, and I think more…

Growing up the son of a contractor, I appreciated not only his energy and passion for what he does but also his values — so many of them, mirror my teams and my philosophies about what it takes to do a job well:  1.  Do your homework.  2.   Look at the space for what it can be, not what it is.  3.  Go for quality materials.  4.  Build for the future, not for the now.  5.  Don't feel satisfied unless people are literally beside themselves.  Copy that Chip.

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