Connections are everything. It’s a cliche, of course, but that doesn’t make it any less
true. What they don’t tell you is how random that particular cliche can turn out to be.
Fast forward from a chance meeting at party two years ago to receiving an email from
Executive Producer Randi Feinberg at the Department of the 4th Dimension, a branded
content studio. Her team was looking for a photographer on a rebranding project for Cal
State University and she remembered me.
The brief was pretty straightforward, Creative Director Matt Checkowski wanted portraits
that were similar in style to my Person to Person project. Ultimately the approach we
agreed on was a truly editorial style one; it would be just myself and my 1st assistant
working on five separate campuses - Cal State Fullerton, Northridge, Long Beach, San
Jose and East Bay. At the end of the day, road tripping from LA to SF with Paul, working
with the talented team at D4D and having an opportunity to spend time with some very
passionate and smart people-including the Mayor of Long Beach, Robert Garcia- who I
would never have met otherwise, was a big part of what stuck with me from this shoot.
You can see more pics and read more about the student success profiles here.